About Us


Hoopnation was founded in the late 90’s by two brothers and a few of their close friends. Its humble beginning started in the San Francisco Bay Area spanning across the bay to Oakland, California. Aside from playing, living, and breathing Basketball… the brothers and their friends just couldn’t get enough. They began to host local tournaments for the youth and adults. They eventually secured business sponsorships and hosted the very first Silicon Valley Corporate League. From there they organized countless basketball events including (Urban and Asian) City leagues, as well as Pro-Am basketball tournaments featuring the likes of Jason Kidd, Gary Payton, Shareef Abdur-Rahim, and Bobby Jackson... following in the footsteps of the renowned SF Pro-Am League which featured players like Damian Lillard, Jeremy Lin, Steve Nash, and Steph Curry. 


Hoopnation was not only about the game. It was about the culture and the lifestyle. You didn’t show up to the park or the gym just to play a game. You came to represent and “Ball Out.” From day one our company and clothing have always embodied these beliefs, and convey this through our designs and apparel. With continued support, Hoopnation has grown into a global brand and is now being distributed in over 80 countries worldwide. We take pride in every product we bring to market. We will always be Ballers at heart, and will continue to share our love and passion for the game.


Just like you, Basketball is in our DNA.


Thank you for letting us share our story and for joining the Hoopnation family. We welcome your comments and suggestions on how we can better serve you. Please don’t hesitate to contact us. And don’t forgot to check us out on Facebook and Instagram.


The Hoopnation Squad

(Pictured above is the iconic Cameron House rooftop basketball court overlooking the San Francisco Bay Area. This is also where the famous Muscle Milk® commercial was filmed featuring Steph Curry and other prominent athletes.)